Portfolio

Strategy

The partners of this company were leaders in their field, but were doing little to market themselves. We created a plan that raised their visibility substantially and increased traffic to their website by 700 percent. Read more

Content development

Newsletters

Newsletters can be a great way to demonstrate your expertise to current and potential clients and drive traffic to your website. Here is a sample of a newsletter we regularly produce for FDRsafety.

Blogs

Blogs are a powerful tool to draw attention to your expertise. We can assist in their creation and production and ghostwrite them if desired. Naturally, we maintain confidentiality, so no samples are provided here.

Case studies

These are excellent tools to help demonstrate your firm's skill in problem solving and its approach to customer service. They allow potential clients to understand what it would be like to work with you. Here is a case study we prepared for Kraft Enterprise Systems, a technology consulting firm.

White papers

White papers demonstrate your expertise to current and prospective clients. They are meaty articles that inform readers about the latest solutions to problems in their industries and influence clients' perceptions of your ability to help them solve problems. Here is a white paper we wrote for Global Navigation, which provides educational services about international business to board directors at publicly held corporations.

Feature articles

These are a softer way to tell a story and influence perceptions of an organization's personality. They are useful for in-house web sites and publications, and for placement in the media. This article about sustainability was written for the campus-wide magazine at Vanderbilt University.

Media exposure

Mini case study

Exposure in the media -- both traditional and digital -- can be a powerful way to spread the message about your business. Here is an example of what we did for one client:

We obtained great placement on the CBS Early Show, in Woman's Day magazine and on Glamour.com for a medical device being marketed by AirWare Inc.

A wonderful feature of social media is the ability to reach exactly who you are targeting. We helped AirWare zero in on one of its targets by arranging for reviews of its anti-snoring device by Mommy Bloggers. These are women whose recommendations about products for use in everyday life greatly influence their fellow moms. Here is a sample positive review from notsoaveragemama.com.

Additional approaches

Trade publications can be a tremendous tool for building reputation in the B-to-B arena. We have obtained placement in such segment-leading publications as Occupational Health and Safety and MyBusiness.

General business media, either on the web or print, or also a great outlet. Here is an example of exposure on WallStreetJournal.com.

And here is an example of how we obtained strong placement in local media for an author and expert on social media. We also placed him on national talk radio.