What we do

We work with companies whose stock in trade is their expertise. While price is important, sales for these businesses often rely much more on demonstrating that they know what they are talking about, are trustworthy and can deliver results. We employ a variety of strategies to allow these businesses to play to their strengths.

Content that demonstrates expertise – Your company can claim it is the greatest all day long, but potential customers often ignore those kinds of messages. More powerful: Demonstrate your expertise through content that prospects find useful. We can create your content – or help you do it – and develop strategies for deploying it that generate leads.

Media relations – We know how to gain exposure for your business and its expertise in traditional and digital media, having worked at the decision-making level in local and national media. We also provide media training to prepare you to deal effectively with journalists.

Spreading the word – We promote your business with email messaging, ghostwritten blogs, newsletters, videos, webinars, ghostwritten magazine articles, white papers, case studies, web content, marketing collateral, advertising and other tools.

Branding and messaging – We insure that your brand is clear and is reflected in your messaging.

Also in our toolbox:

Community relations
Cause-related marketing
Special events
Employee communications
Crisis preparedness and communications
Writing (including technical writing and customer communications)